Most Wanted: Music 2018

In todays’s day and age many artists feel uncomfortable signing away all their rights to publishers, labels or others - and they don’t have to anymore. The digital revolution has brought up many different models, giving artists total control of their rights and art. But which options are out there and what does this mean for the Publishing Industry? Will it be solely reliant on their already existing back catalogue or evolve together with the artists into a new age Publishing?

Music is art. Art is unique. Machines can't do that... or at least, that's what some people say. 

Machines learn exponentially fast. They can be creative in their own way. That's what the others say.

In a controversial conversation this session will answer some provocative questions: 

• Is there promise in machines creating music? What is it? What opportunities await?
• What's wrong with machines creating music? Where is the void, and which questions remain unanswered?
• What does an algorithm need to be creative? Can it fundamentally change our understanding of music?

The last question goes to the audience too - they'll be asked to generate their ideal hypothetical music machine: the perfect man-machine collaboration.

What opportunities are there to explore within the next decade of the music industry, and what are the obstacles along the way?

We believe entrepreneurs are the ones who will find solutions to problems emerging from the transition the traditional industry is now facing. For us, this means that we’re imagining the next steps for the music industry, and actually pushing things forward.

Developing artists are increasingly needing to promote and launch music and connect with fans in new and innovative ways. Crowdfunding platforms demonstrating a new way for community supported creative projects to empower artists and improve the health of the industry.

Fast 80 Musikfrauen gründeten 2017 in Hamburg ihre eigene Interessenvertretung mit Datenbank für Musikfrauen in ganz Deutschland. Der Name musicHHwomen – art.business.media. ist dabei Programm, denn das Netzwerk will Plattform für Musikfrauen aus allen 3 Bereichen sein. Ob Musikerin (art), Bookerin (business) oder Musikjournalistin (media), allen wird das neue Netzwerk Qualifikation, Austausch, Teilhabe, Stärkung, Schutz und Präsenz bieten.
Hintergrund der Netzwerkgründung ist der vorherrschende Geschlechterkonflikt in der Musikbranche. Solange kaum Erhebungen, belastbares Datenmaterial, Teilhabe am politischen Dialog oder Zugang zur zumeist männlichen Führungselite existieren, bleiben Frauen im Gegensatz zu ihren männlichen Kollegen im arbeitsreichen, aber schwach bezahlten Kultur- und Sozialsektor verhaftet. Schaut man sich die Führungsebenen von Musikunternehmen an, fällt aktuell auf, dass nur 7,4 Prozent der Mitgliedsunternehmen des VUT von Frauen geführt werden. Nicht anders sieht es mit dem Anteil von Frauen auf Festivals aus. Der Anteil an Produzentinnen, Schlagzeugerinnen, Komponistinnen, Labelbetreiberinnen liegt unter 5,0%. Diese Session von Netzwerkgründerin Andrea Rothaug gibt Einblicke in die Situation von Frauen in der Musikbranche und zeigt neue Wege zwecks Empowerment, Präsentation und Know-How Transfer von und für Frauen in der Musik.
www.musichhwomen.de

Artists and managers face tough business and creative decisions every single day. Do you take the opening slot? Is that sync fee good or not? What do you do?

APRA AMCOS and Music Pool Berlin present The Management Hypothetical panel to help you answer these questions.

Inspired by Geoffrey Robertson's "Hypotheticals" TV series in Australia, this will explore the decision-making process of an imagined artist's career with the help from a panel of expert managers. 

Through a series of 'what if' scenarios, we'll examine how a manager engages with an artist: from the point of discovery, through to sourcing and securing deals  across the industry, managing an artist’s expectations and maintaining their well-being throughout their career. 

In case you hadn't guessed: this is an essential panel for anyone who works in, or hopes to work in, artist management.