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1 LOFT [clear filter]
Wednesday, November 7
 

11:00am CET

Streaming, Playlisten und Hörgewohnheiten - Chancen, Missverständnisse, neue Forschung und Alternativen
Streaming ist inzwischen allgegenwärtig und mit einem Umsatzanteil von 38,4 % zur größten Einnahmequelle der Musikbranche geworden. In einem Opening Talk gibt Dr. Jochen Steffens spannende Einblicke in seine Forschung zum Verhalten von Musikhörer*innen. Mit weiteren Gästen wird Nadine Kreutzer von FluxFM diskutieren, wie wir zukünftig Musik finden und konsumieren werden.

Moderators
avatar for Nadine Kreutzer

Nadine Kreutzer

Moderation/Journalistin, FluxFM
Nadine Kreutzer ist ausgebildete Rundfunkredakteurin. Aktuell moderiert sie in Berlin bei 100,6 FluxFM die Sendung Stadt, Land, Flux. Weitere Stationen waren Fritz vom rbb und radio ffn in Hannover. Sie hat einen Bachelor in Politikwissenschaften und seit 2017 einen Lehrauftrag an... Read More →

Speakers
avatar for Karl Goedicke

Karl Goedicke

Founder / Chief-of-Music, BLKCHN Records
37 years of experience in  Music and Content Industry, as producer, label owner, DJ and more. Owner of 3  independent labels.
avatar for Anne Junker

Anne Junker

Key Account Managerin, Warner Music Central Europe
Music Lover and Digital Music Expert is how you’d describe her best. Based in Hamburg, Anne is responsible for the strategic brand management of Warner Music's playlist brand Topsify and always looking for the next innovative way of promoting music. Before joining Warner, Anne was... Read More →
avatar for Dr. Jochen Steffens

Dr. Jochen Steffens

Research Associate / Lecturer, Technische Universität Berlin
Dr Jochen Steffens is a Berlin-based music psychologist and is working as a Research Associate and Lecturer in the Audio Communication Group at TU Berlin. His current research focusses on how we listen to sound and music and how we can predict and understand music listening behavior... Read More →




Wednesday November 7, 2018 11:00am - 11:55am CET
1 LOFT

12:00pm CET

Von Marken und Märkten - Sponsoring im Festivalkontext
Eine derartige Konkurrenzsituation zwischen den Festivals wie in Deutschland findet man weltweit kaum noch einmal. Mit über 1.600 Festivals und Festspielen ist Deutschland das Festivalland schlechthin. Für die Veranstalter steigen jedoch die Kosten durch erhöhte Gagen, neue Sicherheitskonzepte und vielem mehr immer weiter. Was kann also getan werden, um weitere Einnahmen zu generieren? Welche Stellschrauben gibt es für die Veranstalter, ohne gleich die Ticketpreise zu erhöhen und was bedeutet das für diese?

Nach der Präsentation von Ergebnissen aus einer globalen Musikfan-Studie sowie aktuellen Marktdaten seitens Live Nation diskutiert das Panel über Potentiale, Trends und Möglichkeiten, die Festivalsponsoring bieten kann.

Moderators
avatar for Nadine Kreutzer

Nadine Kreutzer

Moderation/Journalistin, FluxFM
Nadine Kreutzer ist ausgebildete Rundfunkredakteurin. Aktuell moderiert sie in Berlin bei 100,6 FluxFM die Sendung Stadt, Land, Flux. Weitere Stationen waren Fritz vom rbb und radio ffn in Hannover. Sie hat einen Bachelor in Politikwissenschaften und seit 2017 einen Lehrauftrag an... Read More →

Speakers
avatar for Oliver Bresch

Oliver Bresch

Director Brand Partnership & Media, Live Nation BP & M GmbH
Oliver Bresch, Jahrgang 1969, war bis 2017 als "Director Marketing & Sales" bei der INTRO GmbH & Co KG bzw der HUG verantwortlich für die übergeifende Vermarktung aller Verlagstitel (Intro, Festival, 11 Freunde) sowie von Festivals und Events wie splash!, Melt und Lollapalooza.Seit... Read More →
avatar for Fritz Dyckerhoff

Fritz Dyckerhoff

Head of Production / Head of Arts, Garbicz Festival
Fritz „Windish“ Dyckerhoff. Born in 1981 in Kiel, Nothern Germany. Studied "Global Management" in Bremen and Buenos Aires (Diploma) as well as „Cultural and Media Management" in Hamburg (Master of Arts).Worked in the Hamburg Ministry of Culture in the Department of Creative... Read More →


Wednesday November 7, 2018 12:00pm - 12:55pm CET
1 LOFT
  1 LOFT, Panel

3:00pm CET

AFEM presents: Surviving and thriving - wellness in electronic music
Dealing with pressure, preventing burn out and coping when things get tough are challenges we all face. As the conversation on mental health in our industry gains pace this session will illuminate how artists maintain wellbeing whilst attaining peak performance. Anja Schneider will be joined by Fran Lauter to share their personal experiences and insights on some of the challenges they face, with advice and tips on how to overcome them.



Moderators
avatar for Tristan Hunt

Tristan Hunt

Regional Manager, AFEM (Association For Electronic Music)
Presently a Regional Manager at the Association For Electronic Music (AFEM) after 15 years working across the music industry in numerous capacities from DJing, VJing and lighting tech to events manager and business development for international companies. An enthusiasm for dance music... Read More →

Speakers
avatar for Dipl.-Psych. Franziska Koletzki-Lauter

Dipl.-Psych. Franziska Koletzki-Lauter

Psychologist / Consultant, self-employed
Dipl.-Psych. Franziska Koletzki-Lauter is a psychologist and certified coach, specializing in artists, with a private practice in Berlin and Cologne. Since 2014 she has been working with numerous successful musicians, DJs, music producers, actors and YouTubers. As a freelancer she... Read More →
avatar for Anja Schneider

Anja Schneider

DJ / Director, SOUS
Anja Schneider is a DJ, producer, radio broadcaster, label boss, tireless creative force and mentor, renowned as one of the hardest working figures within the industry. With a new imprint Sous Music and a critically acclaimed new album ‘SoMe’ highlighting a typically inspired... Read More →



Wednesday November 7, 2018 3:00pm - 3:40pm CET
1 LOFT
  1 LOFT, Panel

3:45pm CET

Die Rolle von Influencern in der Musik
Ob durch Snapchat, Instagram, TikTok, YouTube oder Facebook - Influencer sind in aller Munde und können heutzutage die öffentliche Meinung entscheidend beeinflussen. Aber was macht Influencer aus und welche Möglichkeiten bieten sie für die Vermarktung von Musik? Wie müssen Kampagnen gestaltet sein, damit sie auch wirklich funktionieren und was kann man aus anderen Branchen lernen? 
Die Expert*innen des Panels diskutieren über Herangehensweisen und Chancen, die Influencer dem Musikbereich bieten.

Moderators
avatar for Anne Kammerzelt

Anne Kammerzelt

Content Curator, Freelance
Anne Kammerzelt hat 2010 das Berliner Kulturmagazin Mitteschön gegründet und als Chefredakteurin die Musikredaktion übernommen. Neben der Formatentwicklung für verschiedene Medien wie TEDx und dem Zukunft Magazin hat sie für das Tech Open Air, der Berlin Music Commission und... Read More →

Speakers
avatar for Mandy Capristo

Mandy Capristo

Sängerin
Vom süßen Publikumsliebling zur ernstzunehmenden Künstlerin: Mandy Capristo zählt mit millionen verkauften Tonträgern seit Jahren zu den erfolgreichsten und populärsten Sängerinnen Deutschlands. Die Deutsch-Italienerin gilt als musikalische Identifikationsfigur und stilsichere... Read More →
avatar for André Hofer

André Hofer

Influencer / Creator Relations Manager, Universal Music Germany
As Universal Music's first Influencer Relations Manager, André is in charge for everything around influencer marketing and creator relations. With almost 10 years of experience in the field of social media, celebrity relations and artist management he is an expert when it comes to... Read More →
avatar for Felix Hummel

Felix Hummel

CEO & Founder, BuzzBird
Felix Hummel is co-founder and CEO of BuzzBird, a multi-platform influencer marketing company that connects brands with influencers. As global CEO of BuzzBird, he helms one of the biggest influencer marketing technologies in Europe with more than 10.000 registered accounts. Under... Read More →


Wednesday November 7, 2018 3:45pm - 4:25pm CET
1 LOFT
  1 LOFT, Panel

5:00pm CET

Electronic Germany – Technokultur zwischen Utopie, Kommerz und Tagespolitik
Elektronische Musik aus dem deutschsprachigen Raum ist längst international anerkannt,
das Spektrum reicht vom tiefsten Underground bis zu stadionfüllenden Sounds. Während noch heftig diskutiert wird, ob Technokultur in diesen Tagen 30, 33 oder 36 Jahre wird und früher alles besser war, treibt die Szene immer neue und faszinierende Blüten, auch im Schatten der Metropolen und der großen Kommerzfestivals. Ausgehend vom Buch „Electronic Germany“ (Edel Books) diskutiert das Panel über Phänomene wie den Holzmarkt / Kater Blau, den Festivalzirkus und die Renaissance politischer Utopien im Viervierteltakt („AFD Wegbassen“, "Zug Der Liebe“). Das fünfköpfige Panel repräsentiert alle „Gewerke“ und mindestens 100 Jahre Erfahrung im Technobusiness...


Moderators
avatar for Christian Arndt

Christian Arndt

Autor Electronic Germany
Der Autor Christian Arndt ist Kulturwissenschaftler, Journalist, Radio-DJ und Musikverleger. Der gebürtige Frankfurter beschäftigt sich seit Ende der 1980er-Jahre intensiv mit Musik und Popkultur. Als Gaststudent in Minneapolis besuchte er die Kult stätten der Techno- und House-Szene... Read More →

Speakers
AB

Alexander Branczyk

Designer, Frontpage
Alexander Branczyk studierte an der Hochschule für Gestaltung in Offenbach am Main bei Friedrich Friedl. Nach sieben Jahren beiErik Spiekermanns MetaDesign gründete Branczyk 1994 mit Thomas Nagel und Uwe Otto die xplicit Gesellschaft für Kommunikation mit Sitz in Frankfurt/Main und... Read More →
avatar for Dirty Doering

Dirty Doering

DJ und Labelchef Katermukke
avatar for Ellen Dosch

Ellen Dosch

Management of Dr. Motte, LOGOWERK - Agency for Communication, Design, Advertisement & Events
* 24. July 1980 in WürzburgI'm a Berliner at heart since a was born. I never really felt at home where I grew up because people in the city of Würzburg (Bavaria, Southern Germany) are of a different kind. Very deeprooted into their traditions and routines like 'we have always done... Read More →
avatar for Danielle de Picciotto

Danielle de Picciotto

Künstlerin
Danielle de Picciotto is an American born, interdisciplinary artist, living in Berlin since 1987. She was the co-founder of the Berlin Love Parade and has performed and exhibited internationally since 1989 together with Crime & The City Solution, Gudrun Gut, The Space Cowboys and... Read More →
avatar for Claudia Schneider

Claudia Schneider

Inhaberin, Pearls Booking
Claudia Schneider arbeitete für Road Runner Records und im PR-Team von EYE Q Music in Frankfurt a. M., einem der damals erfolgreichsten Labels für elektronische Musik. Sie stieg als PM bei Sony Music ein und begleitete die Gründung des Labels multicolor. Es folgten viele Reisen... Read More →


Wednesday November 7, 2018 5:00pm - 5:55pm CET
1 LOFT
  1 LOFT, Panel
 
Thursday, November 8
 

10:00am CET

New Work in der Musikbranche – Wie wir in Zukunft arbeiten
Hängemattenarbeitsplätze, Scheinselbstständigkeit, flache Hierarchien, Personal Branding, Selbstausbeutung, Work from Home, Digitale Büros, Sinnsuche, Diversität und der Kampf um die besten Köpfe – vielseitige Facetten einer Branche im Umbruch. Annett Polaszewski-Plath, die Geschäftsführerin von Eventbrite Deutschland, diskutiert mit Dennis Suarsana von der Bundesvereinigung der deutschen Arbeitgeberverbände und Hendryk Obenaus von den Beratern für Führungskräfte Leadership³, welche fundamentalen Veränderungen auf Selbstständige, Arbeitnehmer und Arbeitgeber zukommen, und wie sie sich darauf vorbereiten können.

Moderators
avatar for Annett Polaszewski-Plath

Annett Polaszewski-Plath

General Manager Germany, Eventbrite
Annett Polaszewski-Plath is General Manager for Germany and Austria at Eventbrite, a global ticketing and event technology platform. She considers herself a "New Work" manager, opting to motivate her colleageus with a cooperative and encouraging leadership style at eye level, with... Read More →

Speakers
avatar for Jonathan Klodt

Jonathan Klodt

Vorstand Leadership³ e.V. und Führungskräftecoach, Leadership³
Jonathan Klodt begleitet als Leadership-Coach und Organisationsentwickler Einzelpersonen und Unternehmen auf dem Weg zu tiefer Wirksamkeit in einer Kultur der Potentialentfaltung. Als studierter Betriebswirt gründete er selbst mehrere Unternehmen und arbeitete als Projektmanager... Read More →
avatar for Denis Suarsana

Denis Suarsana

Senior Policy Analyst Digital Transformation & AI, Bundesvereinigung der deutschen Arbeitgeberverbände (BDA)
Since 2018 Denis Suarsana works for the BDA | Bundesvereinigung der Deutschen Arbeitgeberverbände. As Senior Policy Analyst he is responsible for Digital Transformation and Artificial Intelligence. Before he was Desk Officer for Poland at the German Federal Foreign Office. He is... Read More →




Thursday November 8, 2018 10:00am - 10:40am CET
1 LOFT
  1 LOFT, Panel

10:45am CET

Labels of Tomorrow - How Technology is Changing the Music Industry Forever
In the last years, the role of a Label has significantly changed: Everything a label has traditionally offered can be done from a DIY artist's laptop... or can it?
2018 is a time when the traditional value offering of labels is not as clear-cut as it used to be. So which artists still need a label, what can they offer and how do the alternatives work? The Panel takes a look at the current state of labels in the music industry and explores how labels need to change to stay relevant in the future.

Moderators
avatar for Muki Kulhan

Muki Kulhan

CIO; Executive XR Producer & Creative/5G Technologist, Muki-International, Ltd
About Muki Kulhan @MukiApproved Chief Innovation Officer; Executive XR Producer & Creative/5G Technologist, Muki-International, Ltd.Muki is a multi-award-winning (BAFTA, BIMA) Executive Digital XR Producer & Creative Technologist with over two decades creating groundbreaking content... Read More →

Speakers
avatar for Karl Goedicke

Karl Goedicke

Founder / Chief-of-Music, BLKCHN Records
37 years of experience in  Music and Content Industry, as producer, label owner, DJ and more. Owner of 3  independent labels.
avatar for Tom Nieuweboer

Tom Nieuweboer

COO, !K7 Music
Tom Nieuweboer is Chief Operating Officer at !K7 Music since 2011. He is responsible for the day to day operations oft he company across the three offices in Berlin, New York and London. !K7 provides global marketing, sales and distribution services to a like-minded group of labels... Read More →
avatar for Klaus H. Wilch

Klaus H. Wilch

Co-Founder / CEO, BLACK ONE ENTERTAINMENT GROUP
Venture-minded, creative and broad experience with key expertise in venture capital, start-ups and entrepreneurship.We are group of creatives and entrepreneurs and we are building a modern integrated entertainment label in music, media and content. We are a systematic one-stop platform... Read More →



Thursday November 8, 2018 10:45am - 11:35am CET
1 LOFT
  1 LOFT, Panel

12:00pm CET

The State of the Art: Cutting Edge Music Marketing in 2018
In this highly-anticipated session, Steve Mayall of the leading music industry research, consultancy and news agency Music Ally will present a white paper - exclusively created for Most Wanted:Music - about a huge growth area in the music business: smart and immersive music. It’ll explain how forthcoming AI, machine learning and voice assistants, AR, VR and immersive environments can and should form part of the music marketing mix.

The session will explain the most interesting and innovative smart and immersive music campaigns of the past year, and discuss the most pressing questions: what will the role of smart speakers and voice assistants like Google Home and Amazon’s Alexa be in music discovery? How effective are immersive technologies like AR & VR in music marketing? Are they available only to large acts or are there ways smaller artists can offer smart and immersive experiences to fans? And which are some of the leading platforms and case studies for artists of all sizes?  In this essential session, these questions - and more - will be answered.

You can download the white paper here with the Code that will be provided during the panel.

All conference attendees also get a copy sent via the recap newsletter the day after the conference.

Moderators
avatar for Steve Mayall

Steve Mayall

Managing Director, Music Ally
Steve Mayall is the co-founder and managing director of Music Ally, a music business knowledge and skills company. Music Ally launched in 2002 with a vision to help the global music business understand and work in partnership with new digital technologies and culture; and now focuses... Read More →

Speakers
avatar for Lisa Hultengren

Lisa Hultengren

Creative Manager, Sony Music Sweden
Lisa Hultengren works as a Creative Manager at Sony Music Sweden. Since 2014, she’s been responsible for developing unique campaigns, digital strategies and creating visual concepts for various artist releases. Previously, she interned as an Art Director and lived in New York where... Read More →
avatar for Josh Saunders

Josh Saunders

Head of Tech & Creative, Warner Music Group
Experienced and award-winning (Cannes Lion / Webby / FWA / Drum / MusicAlly) Web + Mobile + Social campaign and product producer, for all of Warner Music UK. Team Lead of UX/Design and Development team known as Firepit Tech. Expert tech production manager for web and mobile projects... Read More →
avatar for Emily Scoggins

Emily Scoggins

Music Marketing Consultant
Emily Scoggins is a Marketing Consultant, working at the intersection of music and tech. Emily recently left her role as Head of Marketing at the world’s most successful venue – The O2 in London, where she was responsible for selling millions of tickets for shows from Metallica... Read More →



Thursday November 8, 2018 12:00pm - 12:55pm CET
1 LOFT
  1 LOFT, Panel

3:00pm CET

How to make and love music with immersive media
Virtual Reality, 360º video, and spatial audio has the opportunity to become the next big revolution in how we consume music. The technology already exists to experience live concerts in VR as if we were physically there - and soon, it could become a widely-adopted new way of interacting with music. In this wide-ranging session, Tim Rittmann and Muki Kulhan will talk about the role of VR and other immersive media - and what kind of impact it will have on how we experience music in the near future.

This session is for creatives, too: how do you make music for non-linear, 360º experiences? You’ll be introduced to two VR music creation and arrangement tools, with live performances on stage, so you can decide if VR audio is a gimmick or a highly valuable new creative tool. You’ll also be able to check out spatial audio for yourself, and there’ll be a closing panel discussion where experts explain realistic use cases of VR and spatial audio in the music industry, and how you can get started with it.

Live demos on stage
The PS4 application Tracklab by Little Chicken will demonstrate that virtually everything is possible when interacting with music in VR.

Decochon will team up with Berlin-based musician, ℌEXOℜℭℑSMOS (born Moisés Horta Valenzuela) to create music in their Sandbox Instrument, MuX. They'll then explore the philosophy of creating music with these instruments and the power of building modular instruments in virtual space.


Moderators
avatar for Tim Rittmann

Tim Rittmann

Curator, Booster Space Events & Consulting GmbH
Head of Program / Content at Booster Space, Berlin – Inventors of #gamesweekberlin and VR NOW Con & Awards. Program Director of gamescom congress. Worked as a journalist for print, online and TV. His everlasting goal: explaining how people can use technology and how they not get... Read More →

Speakers
avatar for Moisés Horta Valenzuela 'Hexerjsmos'

Moisés Horta Valenzuela 'Hexerjsmos'

Sound Artist & Electronic Musician
(México/USA, 1988) is an electronic musician, composer and sound artist currently based in Berlin. Taking inspiration from the binational socio-cultural context of growing up in borderland Tijuana (MX/USA) and being part of a generation exposed to the consumption of information via... Read More →
avatar for Edo Fouilloux

Edo Fouilloux

Creative Director & CEO, Decochon/MuX
Painter, sculptor, and programmer with more than ten years of experience working with teams. He explores perception by designing experiences that combine imagination and craft.From the beginning in 2015, Edo has been the driving force behind the creative vision and the business development... Read More →
avatar for Senne de Jong

Senne de Jong

CFO, Little Chicken Game Company / Track Lab
Senne de Jong is one of the four founders of Little Chicken Game Company, an independent game studio from Amsterdam, the Netherlands. Little Chicken has been making games since 2001. We started out as guns for hire, making 3D webgames for mostly commercial purposes. Later we moved... Read More →
avatar for Muki Kulhan

Muki Kulhan

CIO; Executive XR Producer & Creative/5G Technologist, Muki-International, Ltd
About Muki Kulhan @MukiApproved Chief Innovation Officer; Executive XR Producer & Creative/5G Technologist, Muki-International, Ltd.Muki is a multi-award-winning (BAFTA, BIMA) Executive Digital XR Producer & Creative Technologist with over two decades creating groundbreaking content... Read More →




Thursday November 8, 2018 3:00pm - 4:25pm CET
1 LOFT
  1 LOFT, Panel

5:00pm CET

Music Goes Gaming Goes Music
According to the „Global Games Market Report 2018“ by market researcher Newzoo, the global Games Industry’s market volume will reach about 120 billion Euro in 2018. A tremendous number, which will only increase in the next years. Acts like Zedd, Hardwell or Metallica have already played at eSports events and Universal and the Electronic Sports League (ESL) have announced their partnership and joint record label. Music and Games - this seems to be a match made in heaven. But what further possibilities exist for collaborations and how can the industries profit from each other? The Panel will discuss the current state and take a look into the future.

Moderators
avatar for Kalie Moore

Kalie Moore

Co-Founder, The Story Mob
Kalie Moore is Co-Founder of The Story Mob, the world's first communications consultancy focused solely on esports. Before co-founding The Story Mob, Kalie was Head of Communications for BITKRAFT Esports Ventures, the first investment fund entirely dedicated to esports. Through her... Read More →

Speakers
avatar for Gustav Käll

Gustav Käll

Head of Esports and Gaming, Universal Music Group
avatar for Leonard Langenscheidt

Leonard Langenscheidt

Principal, BITKRAFT Esports Ventures
Leonard is a Principal at BITKRAFT Esports Ventures where he is instrumental in investment activities. Leonard is in charge of finding and analyzing new opportunities before presenting them to the investment committee. Additionally, he actively advises and supports BITKRAFT portfolio... Read More →
avatar for Evgeniya Waldner

Evgeniya Waldner

Marketing & Account Management, SK Gaming
Evgeniya is a marketing professional who transferred to esports after working in music industry for several years. Now she is in charge of brand partnerships, sponsor management and marketing activations at SK Gaming - one of the leading esports organizations.



Thursday November 8, 2018 5:00pm - 5:40pm CET
1 LOFT
  1 LOFT, Panel