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Thursday, November 8 • 5:00pm - 5:40pm
Music Goes Gaming Goes Music

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According to the „Global Games Market Report 2018“ by market researcher Newzoo, the global Games Industry’s market volume will reach about 120 billion Euro in 2018. A tremendous number, which will only increase in the next years. Acts like Zedd, Hardwell or Metallica have already played at eSports events and Universal and the Electronic Sports League (ESL) have announced their partnership and joint record label. Music and Games - this seems to be a match made in heaven. But what further possibilities exist for collaborations and how can the industries profit from each other? The Panel will discuss the current state and take a look into the future.

Moderators
avatar for Kalie Moore

Kalie Moore

Co-Founder, The Story Mob
Kalie Moore is Co-Founder of The Story Mob, the world's first communications consultancy focused solely on esports. Before co-founding The Story Mob, Kalie was Head of Communications for BITKRAFT Esports Ventures, the first investment fund entirely dedicated to esports. Through her... Read More →

Speakers
avatar for Gustav Käll

Gustav Käll

Head of Esports and Gaming, Universal Music Group
avatar for Leonard Langenscheidt

Leonard Langenscheidt

Principal, BITKRAFT Esports Ventures
Leonard is a Principal at BITKRAFT Esports Ventures where he is instrumental in investment activities. Leonard is in charge of finding and analyzing new opportunities before presenting them to the investment committee. Additionally, he actively advises and supports BITKRAFT portfolio... Read More →
avatar for Evgeniya Waldner

Evgeniya Waldner

Marketing & Account Management, SK Gaming
Evgeniya is a marketing professional who transferred to esports after working in music industry for several years. Now she is in charge of brand partnerships, sponsor management and marketing activations at SK Gaming - one of the leading esports organizations.



Thursday November 8, 2018 5:00pm - 5:40pm CET
1 LOFT
  1 LOFT, Panel