In this highly-anticipated session, Steve Mayall of the leading music industry research, consultancy and news agency Music Ally will present a white paper - exclusively created for Most Wanted:Music - about a huge growth area in the music business: smart and immersive music. It’ll explain how forthcoming AI, machine learning and voice assistants, AR, VR and immersive environments can and should form part of the music marketing mix.

The session will explain the most interesting and innovative smart and immersive music campaigns of the past year, and discuss the most pressing questions: what will the role of smart speakers and voice assistants like Google Home and Amazon’s Alexa be in music discovery? How effective are immersive technologies like AR & VR in music marketing? Are they available only to large acts or are there ways smaller artists can offer smart and immersive experiences to fans? And which are some of the leading platforms and case studies for artists of all sizes?  In this essential session, these questions - and more - will be answered.

You can download the white paper here with the Code that will be provided during the panel.

All conference attendees also get a copy sent via the recap newsletter the day after the conference.