Back To Schedule
Thursday, November 8 • 12:00pm - 12:55pm
The State of the Art: Cutting Edge Music Marketing in 2018

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

In this highly-anticipated session, Steve Mayall of the leading music industry research, consultancy and news agency Music Ally will present a white paper - exclusively created for Most Wanted:Music - about a huge growth area in the music business: smart and immersive music. It’ll explain how forthcoming AI, machine learning and voice assistants, AR, VR and immersive environments can and should form part of the music marketing mix.

The session will explain the most interesting and innovative smart and immersive music campaigns of the past year, and discuss the most pressing questions: what will the role of smart speakers and voice assistants like Google Home and Amazon’s Alexa be in music discovery? How effective are immersive technologies like AR & VR in music marketing? Are they available only to large acts or are there ways smaller artists can offer smart and immersive experiences to fans? And which are some of the leading platforms and case studies for artists of all sizes?  In this essential session, these questions - and more - will be answered.

You can download the white paper here with the Code that will be provided during the panel.

All conference attendees also get a copy sent via the recap newsletter the day after the conference.

avatar for Steve Mayall

Steve Mayall

Managing Director, Music Ally
Steve Mayall is the co-founder and managing director of Music Ally, a music business knowledge and skills company. Music Ally launched in 2002 with a vision to help the global music business understand and work in partnership with new digital technologies and culture; and now focuses... Read More →

avatar for Lisa Hultengren

Lisa Hultengren

Creative Manager, Sony Music Sweden
Lisa Hultengren works as a Creative Manager at Sony Music Sweden. Since 2014, she’s been responsible for developing unique campaigns, digital strategies and creating visual concepts for various artist releases. Previously, she interned as an Art Director and lived in New York where... Read More →
avatar for Josh Saunders

Josh Saunders

Head of Tech & Creative, Warner Music Group
Experienced and award-winning (Cannes Lion / Webby / FWA / Drum / MusicAlly) Web + Mobile + Social campaign and product producer, for all of Warner Music UK. Team Lead of UX/Design and Development team known as Firepit Tech. Expert tech production manager for web and mobile projects... Read More →
avatar for Emily Scoggins

Emily Scoggins

Music Marketing Consultant
Emily Scoggins is a Marketing Consultant, working at the intersection of music and tech. Emily recently left her role as Head of Marketing at the world’s most successful venue – The O2 in London, where she was responsible for selling millions of tickets for shows from Metallica... Read More →

Thursday November 8, 2018 12:00pm - 12:55pm CET
  1 LOFT, Panel